Writing
Practice, not trend pieces.
Notes on things we've actually built: which work is worth handing to AI, which isn't, and why anything that leaves the company waits for your approval.
Can an SME actually use Manus or Genspark
Yes, and they're better than you think. But the job they do and the job your business needs are usually not the same one. Three questions tell them apart.
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What is Genspark AI, and how many subscriptions does it replace
One subscription holding dozens of models, slides, sheets, code and AI phone calls. Whether the maths works for a small company, and where the credits run out.

What is Manus AI, and should your company use it
A general AI agent that opens its own browser, writes its own code, and hands back finished work. What it actually does, how the credits work, and when not to use it.

Why our WhatsApp AI will never reply to your customers
Every WhatsApp AI on the market can auto-reply. Ours deliberately cannot. Here's why that limit is the product, not a missing feature.

The first process worth automating usually isn't customer service
Most companies want to start with customer messages because that's the visible pain. The best first candidate is usually something else. Here are the four questions we use.

Let the AI colleague do one job for you first.
A 30-minute demo. We take your company's real work and show how the AI colleague takes it over in WhatsApp.