Writing
Practice, not trend pieces.
Notes on things we've actually built: which processes are worth automating, which aren't, and why our WhatsApp product will never send on its own.
Can an SME actually use Manus or Genspark
Yes, and they're better than you think. But the job they do and the job your business needs are usually not the same one. Three questions tell them apart.
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What is Genspark AI, and how many subscriptions does it replace
One subscription holding dozens of models, slides, sheets, code and AI phone calls. Whether the maths works for a small company, and where the credits run out.
What is Manus AI, and should your company use it
A general AI agent that opens its own browser, writes its own code, and hands back finished work. What it actually does, how the credits work, and when not to use it.
Why our WhatsApp AI will never reply to your customers
Every WhatsApp AI on the market can auto-reply. Ours deliberately cannot. Here's why that limit is the product, not a missing feature.
The first process worth automating usually isn't customer service
Most companies want to start with customer messages because that's the visible pain. The best first candidate is usually something else. Here are the four questions we use.
Want to know which of your processes is worth doing first?
Book a free 15 minutes and we'll start with what your company needs.