By industry · Retail & e-commerce
One product photo,a whole festive campaign.
Drop in a product photo and type "Christmas promotion". The AI comes back with two festive versions; you choose the picture, choose the caption, and one press puts it on Facebook and Instagram. Nothing goes out until you say so.
Below is a festive post being made. Keep scrolling.
It opens on marketing's own work
Not an empty prompt box. Marketing sees marketing: campaign posts, ads, customer replies. Pick one and it starts.
One product photo, and a line about the promotion
Drag the photo in, then type "Christmas promotion, gifting, 20% off". That is the whole brief.
Two versions. You pick one
It makes two festive versions. You choose the picture, then the caption. It never decides which one goes out.
You press confirm, then it posts
Picture and caption go to Facebook and Instagram together, and the shop's product image is refreshed.
What would you like to do?
Marketing
Festive post
Pick a picture, then a caption
Waiting on youThe two it made
Pine · fresh
Red & gold · giftingThen pick a caption
What it did
- Product cut out and set in the scene you chose
- Caption written in your brand voice, English and Chinese
- Cropped to what Facebook and Instagram each want
Posted
20% off, until Christmas. For them, or for you.It went out because you pressed confirm, one step ago.Posted to
It connects to what the shop already runs
- Outlook
- Microsoft 365
- Excel
- QuickBooks
- Xero
- Gmail
- Google Calendar
- Google Drive
- Google Sheets
- Notion
- Airtable
- Shopify
- Stripe
- Zoom
- Dropbox
Shopify, Facebook, Instagram, Excel, Google Workspace, Dropbox and WhatsApp all connect. Anything that doesn't, we write a connector for.
A campaign is late because of the waiting, not the making.
A Christmas push waits for the product to be reshot or retouched, then for a few versions of the copy, then for both languages, then for someone to choose and schedule it. By the time it's ready, half the season has gone.
The method is clear: the scene follows the brand's palette, the copy follows the product, the crop follows the platform. Method can be written down; which picture and which line go out should stay with a person.
So we write the method as an Action, and turn the two choices into two questions.
Built already
The six Actions a retail team uses most.
Each one is written against your own brand voice, price list and platform formats. Start with one, add more once it sticks.
Festive post
One product photo becomes two seasonal versions and a set of captions. You choose, press once, and it posts to Facebook and Instagram.
Launch copy
Photos plus spec sheet become descriptions, angles and titles in both languages, drafted straight into Shopify.
Ad copy
The same product brief becomes Facebook, Instagram and Google ad copy, each inside its own character limit.
Customer replies
Common questions drafted the way your team answers them. Staff edit, then send.
Daily sales digest
Shop and store numbers on one page, with what's moving and what isn't listed separately.
Restock list
Stock, velocity and lead times worked into a list you can order from directly.
Labour cost saved
What does a year of this cost a marketing team?
Starting from two people on HKD 24,000 a month saving two hours a day. Change the numbers to yours.
Staff cost saved per year
HKD144,000
About HKD 12,000
- Hours back per year
- 1,056 hours
- Worth about
- 3.0 months of salary
An estimate, not a quote. What you actually save depends on the process itself.
Based on an 8-hour day and 22 working days a month. Base salary only — MPF and other employer costs are not counted, so the real figure is usually higher than this.
Hong Kong reference: the Census and Statistics Department's 2025 Annual Earnings and Hours Survey puts the median monthly wage at HK$21,200, and HK$31,500 for employees with post-secondary qualifications.
Who it fits
- A shop and a store, anywhere from dozens to thousands of SKUs
- New products to list every month
- Both languages needed, with the hands to write only one
- Already running Shopify, WooCommerce or your own store
Pricing
HKD 6,000and up
Depends on how many Actions, which integrations and how many people. We scope it properly before quoting.
Questions
Can an AI-made image go straight out?
It can, but only once you've chosen it. Every run gives you two versions to pick from, and if neither works you ask for more. Nothing is published until a person presses confirm.
Does the product photo have to be a great shot?
One clean photo on a plain background is enough. The AI changes the background and the mood; the product itself stays as it is — what arrives has to match the picture.
Won't every product end up sounding the same?
The captions are written against your brand guide and the real product, not a generic template. You choose and edit before anything goes out — the voice that ships is your company's.
What about platforms other than Facebook and Instagram?
If it has an interface, we can connect it. Which platforms, which accounts, and who presses the last button are settled before we build.
Next
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